THE IDEA

The Argan Tree is a beauty cooperative that sells all-natural hair and skincare products. The primary ingredient in all products is argan oil that is sourced ethically from our 60-woman cooperative in Agadir, Morocco.

The focus of the organization is providing high quality products to the consumer, while also giving back to the community. I served as the Vice President in this venture, focusing on design, marketing, and operations.

The Argan Tree was shut down in 2017. My co-founder went on to found Function of Beauty.

LAUNCH PROJECT

THE PROCESS

I was heavily involved in development of the product, from packaging and design to ingredients and product testing. We ran multiple user groups when refining the product recipes. I also managed the supply chain and marketing strategy for the brand. We were able to get our products on the shelves of Whole Foods in 2015.

THE OBJECTIVES

  • Product Development
  • Marketing Strategy
  • Sustainable Development Strategy

THE TECHNOLOGY

  • HTML/CSS
  • Adobe Photoshop
  • Adobe Illustrator

The absolute beauty campaign was designed to celebrate beauty in all its forms. From emotions and feelings to appearances and observations, understand what it means to experience absolute beauty.

DOING GOOD

The most intriguing part of the venture was the social good component to the business model. We essentially operated as a hybrid, trying to maximize both social impact and profits.

This meant that we prioritized giving back to our local cooperative in Morocco. Each purchase resulted in nearly 20% of revenue going to the local Berber women of Agadir. We also engaged in community building efforts with our global partner Volunteer Morocco, both abroad and locally.

While challenging, it was also important to never sacrifice the social component of our business.

DOING GOOD

The most intriguing part of the venture was the social good component to the business model. We essentially operated as a hybrid, trying to maximize both social impact and profits.

This meant that we prioritized giving back to our local cooperative in Morocco. Each purchase resulted in nearly 20% of revenue going to the local Berber women of Agadir. We also engaged in community building efforts with our global partner Volunteer Morocco, both abroad and locally.

While challenging, it was also important to never sacrifice the social component of our business.