DESIGN BRIEF

T-shirts exist in an intriguing space in the world of apparel. They represent a style, but also personify a voice. They symbolize a message about who you are. They are universal and common, but also an outlet of expression for rebels, misfits, artists, and changemakers.

A t-shirt can say many things. They can be funny, political, smart, inspirational, or all of the above. They speak to diversity, ideas, and cultures across the world.

Polyesque literally means resembling the many. I created this brand and the subsequent t-shirts with this idea in mind.

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THE PROCESS

I love t-shirts. I think they say a lot about a person. That’s also where all this started. I began designing custom t-shirts for myself years ago and finally decided to just setup my own shop.

THE OBJECTIVES

  • Brand identity
  • E-commerce integration
  • Web development

THE TECHNOLOGY

  • Adobe Photoshop
  • Adobe Illustrator
  • HTML/CSS
  • WordPress

THE SHOP

The e-commerce setup is a combination of front-end design with integrations to Printful for fulfillment, WooCommerce for inventory, and Stripe for payments. Putting it all together resulted in a mobile friendly, easy to use shopping experience.