THE IDEA

Phix is an app for do-it-yourself physical therapy. Founded in 2017, the goal of the app was to solve specific problems related to the inefficiencies of physical therapy treatment.

From expensive co-pay to poor service, physical therapy can be a bad experience. I realized that it could very easily be done in the comfort of your own home if the tools and platform were in place. The app provides the exercises, guidance, and equipment needed to fully recover from every injury.

Development of the app is ongoing, but will be available on iPhone and Android in 2018.

VIEW MOCKUPS

THE IDEA

Phix is an app for do-it-yourself physical therapy. Founded in 2017, the goal of the app was to solve specific problems related to the inefficiencies of physical therapy treatment.

From expensive co-pay to poor service, physical therapy can be a bad experience. I realized that it could very easily be done in the comfort of your own home if the tools and platform were in place. The app provides the exercises, guidance, and equipment needed to fully recover from every injury.

Development of the app is ongoing, but will be available on iPhone and Android in 2018.

VIEW MOCKUPS

THE PROCESS

I led strategy, design, and overall execution of the vision of Phix. The team consists of 2 other individuals serving as lead developer and physical therapy expert. I serve as founder, CEO, and front-end designer. We plan to launch in the coming months with our MVP to demonstrate the value and gain further feedback.

THE OBJECTIVES

  • Branding identity
  • UX design of app
  • Content creation
  • Development strategy

THE TECHNOLOGY

  • HTML/CSS/Javascript
  • Adobe Photoshop
  • Adobe Illustrator
  • InVision App

THE APPROACH

The design and development of the app has taken an iterative approach, executed in phases. From initial research and interviews to prototyping and testing, users have been involved throughout the process.

We plan to use a similar model, as the app is launched and additional feedback is gathered, to add new features and improve our strategy.

LAUNCH PROJECT