THE IDEA

Argania Gourmet was created for two reasons: to bring the amazing flavors of culinary argan oil to the masses and to empower the producers of our all natural ingredients.

Our focus was on our 100% cooperative sourced argan oil and a series of flavorful, authentic Moroccan recipes, including amlou, pesto, hummus, and more.

Argania was successfully funded on Kickstarter in 2012 and quickly became a popular, gourmet treat for our loyal customers. I wore every hat in my role as Vice President and co-founder, from director of marketing to Chief Amlou Maker.

LAUNCH PROJECT

DESIGN BRIEF

Argania Gourmet was created for two reasons: to bring the amazing flavors of culinary argan oil to the masses and to empower the producers of our all natural ingredients.

Our focus was on our 100% cooperative sourced argan oil and a series of flavorful, authentic Moroccan recipes, including amlou, pesto, hummus, and more.

Argania was successfully funded on Kickstarter in 2012 and quickly became a popular, gourmet treat for our loyal customers. I wore every hat in my role as Vice President and co-founder, from director of marketing to Chief Amlou Maker.

LAUNCH PROJECT

THE PROCESS

The work was centered around balancing product development with the dynamics of a social enterprise. We were able to bring our line to several gourmet shops, including Oil & Vinegar. My primary focus was creating and executing a marketing strategy, as well as web development and production.

THE OBJECTIVES

  • Execute marketing campaigns
  • Product Development
  • Web Development

THE TECHNOLOGY

  • HTML/CSS/Javascript
  • Adobe Photoshop
  • Adobe Illustrator

THE MODEL

The model was a balance between a traditional business and a social enterprise. Our stakeholders included the consumer, as well as our cooperative in Morocco, adding an extra level of complexity to our operations. Our primary mission was upholding the social integrity of our business.

THE PRODUCTS

The product line started with a range of amlous, including, peanut, almond, and our bestseller, chocolate hazelnut. We also sold our 100% organic argan oil that was fully made by our cooperative.

THE PRODUCTS

The product line started with a range of amlous, including, peanut, almond, and our bestseller, chocolate hazelnut. We also sold our 100% organic argan oil that was fully made by our cooperative.

THE COOPERATIVE

Women at these cooperatives in Agadir, Morocco live simple lives and rely on one another to support their communities. We worked with local initiatives and the women themselves to improve their quality of life and maximize the value they gained from our enterprise.